Logolance at TechWeek – Touting the value of our talented designers.

Jul 22, 2011

Today was our first day exhibiting at TechWeek, a week long festival, conference and expo focused on new startups, technology, and innovation. The conference is the largest startup-focused conference in the midwest, located here in Chicago, which is quickly becoming a national technology hub. KeyNote speakers include Craig Newmark of CraigsList, Jason Fried of 37Signals, [...]

Introducing Direct Project Leads / Quote Requests

Jun 29, 2011

Today we’re introducing new functionality that allows designers to receive new project leads and quote requests directly from clients browsing Logolance. We’ve listened to the feedback over the past month, and found that many clients would prefer a simplified process through which they can communicate directly with designers. Likewise, many designers prefer to work outside [...]

Market Research Tool Now Available to All Logolance Designers

May 22, 2011

We’ve now made our market research tool available to all Logolance designers for you to use on your projects that you complete outside of our service. The market research platform makes it easy to answer important questions about design concepts before finalizing a logo design. For designers, this can prove very useful in two different scenarios…

Revised Ratings – Moved to Star-Based System

May 22, 2011

While we continue to contemplate the best way to provide a  helpful and fair ratings system to clients, we’ve moved to a star ratings system for the time being.  We feel that this represents the subjective nature of rating design quality much better than “A+”, “B”, etc.  We still realize this is largely subjective since [...]

What do Companies Spend on Logo Design?

May 13, 2011

We previously wrote about what clients should expect to receive at various budget levels when beginning the search for logo design services. We now wanted to provide more information about what different types of clients typically spend (startups vs small business vs larger corporation) , so we put together this article about what most companies [...]

Improvements at Logolance

May 11, 2011

We’ve made important changes over the last couple weeks and wanted to provide more information about these improvements at Logolance, and how they impact designers: Revised Public Website. We’ve spent time improving and testing our public facing website in order to more clearly communicate the unique services we provide. We’ve seen dramatic increases in the [...]

For Clients: How Much Should I Spend on My Logo?

May 5, 2011

We recently wrote an article for clients just getting started in the logo design process to answer the question “How much should I spend on my logo?“.  We tried to put something together that can give clients a true feel for the design market, from low-end to high-end, and explained what they would likely receive [...]

What Makes a Memorable Logo? Advice From The Science of Memory.

May 4, 2011

In order for a logo design to be truly successful, it must be memorable. But what is it that helps us remember certain designs and forget others?  One way to answer this question is to look at the psychology of memory. A great source for understanding is the research study “Memory for pictures: Sometimes a [...]

The Risks of Logo Design Contests

May 3, 2011

We recently wrote an article for our clients in order to inform them of the risks involved with logo design contests. We keep it basic and straightforward and focus on specific problems from a client’s point of view. Here are the key problems that we explained through the article…

Hi CONTRAST – Achievements in 1-Color Logo Mark Design

Apr 15, 2011

We love to feature work and accomplishments from designers that use Logolance whenever we can. Designer Adam Ladd recently joined, and is responsible for Hi CONTRAST, a blog that studies and highlights achievements in 1-color logo mark design. It was chosen by HOW Design as a “Top Ten Sites for Designers” for February 2011. Please read an excerpt submitted by Adam below, and be sure to check out his blog. Adam does a great job providing simple, and well-thought-out posts, each of which are focused on analyzing technical design details of (typically) popular logo marks.

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