The charts below represent what businesses spend on logo design services nationwide in the US. These are averages extrapolated based on national surveys by the RGD (Registered Graphic Designers) and GDC (Graphic Designers of Canada), the AIGA salary survey, and advertised budgetary estimates from professional designers. The average price for standalone logo design projects was found to be $5,620.
Startups typically spend between $1,000 - $4,000, with most falling around $2,500. The logo design process typically includes design consultation; in-depth research on the company, industry, target audience, and marketing goals; presentation of preliminary design concepts; design revisions; and consultation or design on other marketing applications such as business cards, letterhead, and envelope design.
Small businesses typically invest around $5,000. Again, the design process involves research, concept development, and logo design refinement, but an increased emphasis is placed on developing a logo that plays a central role in the larger brand and marketing message. Small businesses invest more than startups, as most companies recognize the value of their brand, and likely spend money already on advertising and marketing (including yellow-pages, trade-shows, business cards, websites, street signage, mailers, etc)
Larger companies typically spend between $8,000 - $12,000 on identity design, with the average around $10,000. Aside from standalone logo design, designers may also hired to provide an integrated branding system including more detailed research and consultation on the company's current identity, target audience, and branding goals. These large-scale comprehensive branding projects also typically include design for the web and other marketing applications, and typically cost between $20,000 - $40,000.
